《互動(dòng)營銷研究雜志》(JRIM)的使命是解決互動(dòng)、關(guān)系、電子、直接和多渠道營銷和營銷管理方面的實(shí)質(zhì)性問題。該雜志的前身是直接營銷的學(xué)科和實(shí)踐，旨在出版先進(jìn)的，創(chuàng)新的和嚴(yán)謹(jǐn)?shù)膶W(xué)術(shù)研究為營銷學(xué)者和從業(yè)者。鼓勵(lì)作者提交反映互動(dòng)營銷前沿思想的稿件，以及各類組織(營利性、非營利性、公共部門、政府等)運(yùn)用和提高互動(dòng)營銷策略和策略效率和有效性的手段。鼓勵(lì)提交同時(shí)注重概念發(fā)展和經(jīng)驗(yàn)進(jìn)步的報(bào)告，并強(qiáng)調(diào)對理論和實(shí)踐作出引人注目的貢獻(xiàn)。研究對商業(yè)、政策和社會的影響應(yīng)該是明確的。

The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics. Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit.